by Del Sol this week introduced another vibrant, color-changing installment to its Del Sol-Disney product lines, which will be available exclusively in Del Sol-Disney authorized Del Sol stores and on DelSol.com.
The new collection of color-changing Del Sol-Disney products includes 7 pairs of kid’s sunglasses, 26 styles of hair accessories, and 3 bracelet and necklace styles. Each new product changes color when exposed to sunlight and then returns to its original color without sunlight – whether it be a hair barrette or a bracelet, the effect is still the same. Just add sun to the product and watch the colors magically appear.
“Del Sol’s partnership with Disney continues to release enormously popular product offerings,” said Scott Brady, Del Sol AVP of Communications. “The widespread anticipation for more Del Sol-Disney color-changing clothing and accessories is something we’re confident will bring more profitable opportunities for our Del Sol stores and even more fun in the sun for our worldwide fans.”
The new product mix in this launch features some of the most exciting Del Sol-Disney, Marvel and Disney-Pixar products that we’ve released to date, including Kid’s Sunglasses, Hair Accessories, and Jewelry. It’s the first of three phases of new Del Sol-Disney accessories that are scheduled to launch to Del Sol-Disney Authorized Retailers over the next six months. Phases 2 and 3 launches will feature new Nail Polish, Backpacks, Board Shorts, Flip-Flops, and more – all of which will feature various Disney, Marvel and Disney-Pixar characters!
“Watching customers match up a Del Sol-Marvel Spider-Man shirt with a pair of Spider-Man sunglasses or a Minnie Mouse shirt with a Minnie Mouse hair barrette and then seeing their reaction when the products change colors out in the sun never gets old for us at Del Sol,” said Brady. “That’s what we’re all about – creating fun, joy, smiles and memories for everyone under the sun.
You can see the entire Del Sol-Disney color-changing products launch, including retail pricing, colors, styles and more right here.
Tell us which Disney or Marvel product you like best and why you like it in the comments.