St. George, Utah store owners, Terri and Curtis Brown, recently set up a mobile booth for their local Olympic triathlon. They distributed coupons that were redeemable in their store. The Del Sol staffers had a lot of fun working with the athletes, writing Del Sol on their legs – just like how the triathletes write their numbers on their legs. They made enough sales to pay for the booth, to attract people to their store, and to create tons of brand exposure in the area. Well worth the venture.