“Fun under the sun has a true literal meaning at the new Del Sol store in downtown Seaside. “Customers have a lot of fun with our products,” said Del Sol co-owner Greg Boat. “They can take the product off the shelf and try it themselves. It is really a hands-on store. It’s all about fun.” The store’s concept is to turn its merchandise – t-shirts, sandals, hats, jewelry, nail polish, sunglasses and kids toys – into a colorful customer experience by taking a black and white looking design or product and watching it transform into a multi-colored product when it has contact with the sun. Boat is quick to note that in Seaside, it simply means going outside.” – Seaside Signal