by Get your color-change bling on with new Del Sol color-changing rings! With these new rings, discovering hidden treasure is as easy as pulling your hands out of your pockets and into the sunlight!
“Del Sol combines fun, new ring designs with unbelievably vibrant color change that guarantees customers will get a smile out of anyone – young or old,” said Scott Brady, AVP of Communications. “These color-changing rings are instant fun under the sun – perfect for giveaways, simple rewards, and shocking surprises.”
Promotional Rings: 8 New Custom Designs
• Heart – Clear to Red
• Sun – Clear to Yellow
• Star – Clear to Blue
• Daisy – Clear to Orange
• Plumeria – Clear to Magenta
• Butterfly – Clear to Blue
• Soccer Ball – Clear to Blue
• Pirate Skull & Bones – Clear to Orange
This Del Sol color-changing ring color offering is the first of its kind. These colors (with and without sunlight) have never been introduced before. The ring shapes and designs are meant for boys and girls. Individual promotional Del Sol rings are only available in Del Sol stores and typically retail for $1.00 / ring.
COMING SOON! 6 Pack Ring Set! Featuring Six New Custom Designs:
o Heart – Clear to Red
o Sun – Clear to Yellow
o Star – Clear to Blue
o Daisy – Clear to Orange
o Plumeria – Clear to Magenta
o Butterfly – Clear to Blue
Suggested Retail Price / 6 Pack: $5.00
Available in stores by August 2013.
“Often times, these rings are used as promotional rings in the Del Sol stores to generate excitement and to start the customer’s experience off with a WOW,” said Brian Ciccotelli, Del Sol Sales Training Manager. “Customers typically “earn” the rings in the stores by doing almost anything; e.g., saying ‘WOW!’ really loudly, giving other customers a color-changing demonstration, yelling ‘Del Sol ROCKS!’ so loudly that somebody on the street turns and looks at the store, or answering correctly to the question, ‘What’s your favorite store ever?’ (correct answer is Del Sol).”
Brady further comments that having customers earn a ring makes the customers participate in the Del Sol experience. The rings are one-size-fits-most. If it doesn’t fit, most customers have a child, grandchild, niece or nephew who would love receiving a color-changing gift!