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For over 30 years, Del Sol has been chasing sunlight, turning it into color, wonder, and moments customers never forget. And, this summer, we took our mission further than ever before.
Meet Del Sol Color Shirts
These are a world-exclusive, never-before-seen line of color-changing tees now available in multiple color options, instead of the typical white tee.
They dramatically expand what’s possible with Del Sol’s sun-activated color. This isn’t just a new product. It’s a promise we’ve been building toward since Del Sol first opened its doors in 1994, and it’s here.
Seven New Colors. Endless New Stories.
Color Shirts launch in seven brand-new shades: Mint, Burgundy, Indigo, Pink, Slate, Teal, and Bright Coral. Each color showcases several new prints that transform in the sun, giving customers a front-row seat to the moment of wonder that only Del Sol can deliver.
No one else in the world does color-change like we do. With this launch, we’re not just expanding our palette , we’re also reaffirming our place as the global leader in color-changing technology. And this is only the beginning; more innovations are already on the way.
Designed for Right Here.
Every Color Shirt features an all-new, location-specific design – built exclusively for your store. Custom, location-driven prints have always been among our best sellers, and now that magic comes to a brand-new canvas.
One important note: previous custom designs don’t carry over to the new shirts. This is a fresh start, built from the ground up for Color Shirts.
Built to Wear, Made to Last.
Color Shirts are crafted from 100% carded cotton at a substantial 4.2 oz. weight, then pre-shrunk for a relaxed, unisex fit that feels as good as it looks – every time the sun hits it.
The Del Sol Experience, Reimagined.
This launch is bigger than a new product on the shelf. It’s a bold, colorful expansion of what the Del Sol Experience can be, and a reminder that after three decades, we’re still just getting started.
Del Sol Color Shirts are available in Del Sol stores worldwide and online.