by Del Sol introduces new line of Disney-themed Princess, Minnie and Mickey hair accessories and nail polish that all change color with sunlight.
Known worldwide for its clothing and accessories that change color with sunlight, Del Sol is now the official Disney certified partner to make and sell an exclusive line of Disney color-changing nail polish and hair accessories. Del Sol will be the only retail brand in the world that will offer these magical color-changing Disney products.
The Del Sol-Disney product line consists of more than 70 new and exclusive color-changing press-on nails, cosmetic sets, princess tiaras, princess-specific nail polish colors and bottles, Minnie ear head bands, Mickey hair barrettes, Minnie and Daisy nail polishes, Rapunzel hair extension hair clips, Mickey ponytail holders, princess nail polish decal sets and pedicure sets, princess-branded hair accessories and assorted bow-pack sets.
Del Sol secured its license with Disney’s $30-billion-year Consumer Product Division in May 2011 and launched this new Disney line to its more than 100 Del Sol stores worldwide this spring.
“With Disney’s Mickey icon being recognized as one of the Top 5 most valuable icons in the world, we looked forward to joining forces in making color change and Disney even more magical,” said Jeff Pedersen, Del Sol Chairman and CEO. “When you blend Disney’s magic with Del Sol’s magical Spectrachrome® color-changing technology, the end result is a match made under the sun.”
Del Sol pursued this opportunity to elevate its sales and status as the world’s outright leader in color change, Pedersen said. Del Sol is already actively pursuing Disney-approved apparel items that will be offered to all Disney-authorized Del Sol retailers in what they hope will be the not-too-distant future.
With the National Retail Federation ranking Disney Princesses among the Top 10 most popular holiday gifts for more than six years running, Del Sol is bringing a whole new light to these Disney princess icons. “Every time the sun touches your Ariel, Belle, Rapunzel, Tiana, Aurora, or Cinderella hair clips or nail polish, they immediately conjure a magical, emotional reaction and a vacation memory that no other product can do,” said Shawn Corbridge, Del Sol VP of Product.
“Just like Cinderella magically turning into a beautiful princess, or Sleeping Beauty (Aurora) turning her dress back and forth from pink to blue, Del Sol’s magical hair clips and nail polish will turn into colorful accessories with sunlight, making any girl’s hair look as beautiful as a princess,” said Corbridge.
“Del Sol’s partnership with Disney is a milestone achievement within Del Sol’s 17-year history,” Pedersen said. “It’s one that we’re confident will bring Del Sol fans even more fun in the sun and Del Sol retailers more product innovation and growth for many more years.”
Del Sol designed an exclusive Disney-branded display fixture to house and merchandise these new Del Sol-Disney products in accordance with Disney consumer product regulations
Retail Pricing: $10 / nail polish bottle; nail polish sets range between $12 and $30; hair accessory items and sets range between $6 and $15. The Del Sol-Disney products are available in select Del Sol stores worldwide for the time being – soon to be available on www.delsol.com.
Del Sol-Disney Nail Polish Specifics:
The Del Sol-Disney nail polish is a world-exclusive, never-before-seen, water-based nail polish formula. Princess crown nail polish caps reflect the indoor (without sun) color to show the color-change contrast of the ‘with sun’ and ‘without sun’ nail polish colors.
- Non-toxic, kid-friendly alternative to solvent-based nail polish.
- Del Sol’s proprietary water-based formula is free of the harsh, strongly scented chemicals that most nail polishes contain, helping condition children’s nails with long-lasting, vibrant color.
- Free of ethyl acetate, butyl acetate, nitrocellulose, and acetone.
- Non-toxic formula is great for nail biters and can be peeled off for easy removal.
